Thoughts On Our Beloved Coop & Customer Service

By Michelle Fulton, Store Manager

I think we can all agree that the last year has been an exceptional year for the study of human behavior. I know from the vantage point of our Feather River Food Cooperatives we have seen the Good, the Bad and the Ugly (with apologies to Clint Eastwood). In a year of uncertainty, fear, anxiety, frustration, exasperation…oh I could go on, the entire spectrum of human interactions have walked through our doors. As a manager who is responsible for making sure that everyone has a better-than-pleasant experience shopping our store I want to take this moment to commend a very remarkable staff who bent over backwards to complete this mission, sometimes against incredible odds.

When a culture hits a crisis point like ours has this last year it is very difficult to keep one’s self grounded and present. Our staff at both the Quincy location and Portola location exhibited phenomenal patience and compassion when dealing with all of the vagaries of human behavior. We had to contend with anger, insults, name calling and absolute rudeness from customers who were having their own challenges with dealing with current conditions. How did we survive such abuse? First and foremost we had each other AND we had tremendous love and support coming from compassionate and caring customers watching us having to navigate the very confusing waters of COVID, wildfires, a wobbly economy and our own internal fears and frustrations.

So it is to all of you employees and customers alike that showed us what community can look like during a time of crisis, a community of love and compassion, that I extend my own personal THANK YOU from the bottom of my heart. You made it possible to get up every morning and walk through the door of our store with a hopeful heart.